![]() Viacom welcomes licensing opportunity for Apple TV – May 31, 2007Īnalysts now see Apple TV as catalyst for the company – May 31, 2007Īpple debuts Apple TV with 160GB hard drive, YouTube integration coming mid-June – May 30, 2007ĭVDxDV Pro introduces direct export from DVD to Apple TV, iPod, iPhone – May 23, 2007Įlgato releases Turbo.264: USB Stick accelerates iPod and Apple TV exports – May 16, 2007 MacDailyNews Take: Redmond-area residents: Duck! Incoming!ĭeutsche Bank: Apple TV will cannibalize a good chunk of DVD market – June 01, 2007ĪT&T planning IPTV for Apple TV in 2008? – May 31, 2007 “The outlook may even be more promising than in the early days of the iPod…” “My expectation is that this is only the first in a long line of partnerships bringing video of all kinds to the Apple TV,” Hesseldahl writes. Only one month into that hobby, Jackson rushed for 221 yards against the Seattle Seahawks, a rushing record for a Monday night game, and scored three touchdowns,” Hesseldahl reports. So when Steve Jobs calls something a hobby, I’m reminded of a professional baseball player named Bo Jackson who took up a “hobby” in 1987-playing pro football for the Oakland Raiders. Market research firm eMarketer reckons that ad spending in conjunction with Internet videos could grow to a $3-billion-a-year business. “Hobby is an interesting choice of words, considering how important Internet video is widely expected to become in the next several years. In time, it may grow into something much bigger, just as the iPod did,” Hesseldahl reports. So for now, Apple TV remains an interesting sideshow to its existing $20 billion to $24 billion business of selling Macs, iPods, iPhones, and everything else Apple purveys. There’s not much of a business yet in bridging the gap between Internet video and the TV set-Jobs ballparked the current addressable market at just hundreds of thousands of users. “Jobs described Apple TV as a ‘hobby,’ saying that Apple’s three main businesses are the Mac, the iPod and the iTunes store, and soon, the iPhone. After a software upgrade available in mid-June, Apple TV users will be able to watch video downloads from Google’s YouTube,” Arik Hesseldahl reports for BusinessWeek. Since most video files are compressed in some way, my blanket statement could be somewhat confusing.“On May 30, in a conversation with Walt Mossberg at the D: All Things Digital conference in Carlsbad, Calif., Apple CEO Steve Jobs showed exactly what he has in mind for the Apple TV, and while it doesn’t look like a big deal today, the implications are very interesting. But you have a good point.Īnd you are correct, I should clarify that Final Cut does not like video that has been compressed for the web or DVD. Also, since DV is higher quality than DVD I haven’t seen the need to get even higher quality. Photo-JPEG is amazing – the only problem with ProRes is that files are 5-6 times bigger than DV, which causes a problem for some. Larry replies: An excellent opinion – I’ll add it to the newsletter. Speaking of MPEG-2, I know what you mean, but this might be a little confusing. Oh and you also say, Final Cut doesn´t like compressed video. For me, ProRes is the new Photo JPEG and I think with the increasing power of the maschines and the increasing performance and size of hard drives, there is really no need to use DV anymore (unless you have it on tape). ![]() In my experience you get much better results from the Photo JPEG 75% setting (of course you have to tweak the real time enabler file, otherwise editing is a real pain).Īnd now that there´s ProRes around, I really wouldn´t use that (Photo JPEG) either. I just read your January issue and you recommended to convert DVD material to DV for editing. However, one thing I don´t like, is that you seem to keep pushing the DV format. ![]() It would be better to convert this into DV using either DVDxDV or MPEG Streamclip, then edit the resulting file. Larry replies: Final Cut really does not like compressed video. I would of course want to avoid to recompress it again… Is it true? I will have to export it to be played on some kind of media player in MPEG-2 format. I have a friend who says it is possible to edit MPEG-2 directly in the timeline of FCP. I’m doing a project where we will have to use already compressed material from DVDs (also commercial DVDs but totally legal though, we will have all the rights cleared) because of timeframe and costs. Henrik Björlin, of Stockholm, Sweden, writes: [ This article was first published in the January, 2008, issue of
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