(For a list of supported iOS devices see this article. We also wanted to let you know that you can download your UltraViolet Digital Copy to a supported iOS or Android device. Please reply to this email with the original redemption code found in your insert. To do so, we need to verify your purchase. We would like to issue you an an iTunes code for your movie so that you can obtain an iOS-compatible download of this title immediately. It's important to us that you are fully satisfied with your purchase. While we have received a lot of positive reaction to UltraViolet, we realize that with any new technology there is a learning curve for both creators and consumers, and this is especially true around new user experiences. “We hope this will shift the mix, even just a little bit, so that buying movies is more fun, exciting, and engaging,” Teitell said.Thank you for being one of our best customers and among the first to try UltraViolet Digital Copy. is offering it for three years), but after that time studios reserve the right to levy additional service fees, Teitell said.īy that point, Teitell hopes that the digital cloud will be a ubiquitous part of any consumers life. Eventually, consumers will be able to buy digital rights to a movie through online retailers such as Wal-Mart’s Vudu.Ĭonsortium members have agreed to offer the content for unlimited streaming and downloading from the cloud for at least a year (Warner Bros. The only way to put UltraViolet movies into the cloud right now is by purchasing physical discs. Notable holdout: Disney is not a member of the consortium. Universal will launch its first UltraViolet enabled title with the December 6 debut of “Cowboys & Aliens,” with Paramount, Lionsgate and Fox offerings to follow it. Sony’s UltraViolet compatible Blu-rays of “Friends With Benefits” and “The Smurfs” will arrive on December 2. Nonetheless, to educate consumers, Warner Brothers has begun touting the UltraViolet capabilities of “Green Lantern” and “Horrible Bosses” in national television advertisements. It’s substantially simpler than what’s been written.” “This is like creating a free email account and pressing play on a streaming video. “I think members of the press are slightly overblowing how much education is required,” Teitell said. UltraViolet’s backers maintain that there will not be much of a learning curve for consumers. Apple, which is not a member of the DECE consortium, is launching its iCloud service for music and documents Wednesday. “When you buy ‘Horrible Bosses’ you will have a set of rights that far exceeds those that you had with the Blu-ray you bought yesterday,” said Mark Teitell, general manager and executive director of the Digital Entertainment Content Ecosystem, the consortium behind UltraViolet.ĭigital clouds, like the one at the core of UltraViolet, are still a novelty, but that’s changing rapidly. The movie industry has great hopes that by allowing consumers to store the movies they buy in a digital cloud and allowing them to stream or download the films to iPads, Androids, iPhones and other mobile devices, they will be able to convince people to buy instead of rent movies.Ĭonsumers will be able access their digital copies of “Horrible Bosses” and “The Green Lantern” through the Warners’ owned site Flixster. Other UltraViolet titles from Sony and Universal will debut in stores before the end of the year, with offerings from Paramount, Lionsgate and Fox expected in the first quarter 2012. The billion-dollar blockbuster will likely be a smash hit with fans eager to snap up their own copies of the boy wizard franchise’s finale, and could have magic needed to popularize the cloud-based platform. The studio is also unveiling its second UltraViolet title this week, “Green Lantern.”īut the real test won’t arrive until November 11, when “Harry Potter and the Deathly Hallows: Part 2” debuts on the platform. Warner Bros.’ “Horrible Bosses” is the first UltraViolet movie available to consumers. Actors (L-R) Jason Sudeikis, Charlie Day, Jason Bateman, Jennifer Aniston and Kevin Spacey pose during a media event to promote their latest movie "Horrible Bosses", at a hotel in London July 20, 2011.
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